Actor Kim Soo Hyun is once again under legal scrutiny as he faces a new lawsuit involving an advertising contract. According to a report by YTN Star on May 2 KST, a retail company identified as ‘D’ has filed a legal complaint against the Hallyu star, demanding compensation of around 2.8 billion KRW, which amounts to approximately 2 million USD.
The complaint, filed at the Seoul Central District Court on April 25, accuses Kim Soo Hyun of breaching the terms of his endorsement deal. The company claims the actor’s recent controversies have severely damaged their brand’s reputation and sales, which prompted them to seek legal redress and financial compensation.
This latest case adds to the actor’s ongoing legal troubles, as he has already been sued by two other companies over similar concerns. These lawsuits also stem from the fallout of allegations tied to his personal life—particularly accusations about his alleged romantic involvement with the late actress Kim Sae Ron when she was underage.
Kim Soo Hyun’s representatives have categorically denied all allegations. They insist that the relationship only began after Kim Sae Ron reached adulthood. Furthermore, they have taken legal steps of their own, filing countersuits against several individuals and entities they believe have contributed to the spread of false information.
Among those being pursued legally by Kim’s team are members of Kim Sae Ron’s grieving family and the controversial YouTube channel HOVERLAB. The lawsuits accuse them of slander, stalking, and spreading defamatory content, which Kim’s legal counsel asserts has had a detrimental effect on both his career and mental well-being.
This tangled web of legal disputes is not only affecting the actor’s public image but also impacting his business relationships, particularly in the advertisement and branding sectors. Brands once eager to associate with the popular actor are now reconsidering their partnerships due to the uncertainty surrounding his reputation.
Despite the escalating legal battles, Kim Soo Hyun continues to deny all wrongdoing, maintaining that the accusations are unfounded and driven by misinformation. His management has pledged to defend the actor’s name vigorously in court while seeking justice against those spreading harmful rumors.
As the legal processes unfold, fans and the general public await further developments. The outcomes of these lawsuits could have long-term consequences for Kim Soo Hyun’s career, endorsements, and standing in the entertainment industry.