South Korean actor Kim Soo Hyun has found himself in the midst of a significant controversy that stems from revelations about his past romantic relationship. The matter escalated when the late actress Kim Sae Ron’s aunt shared controversial details that put the actor under public scrutiny. Since then, Soo Hyun has faced intense criticism online, which has taken a toll on both his image and his professional engagements.
The controversy has now translated into legal battles, with multiple companies taking action against him. Most recently, a firm identified as ‘Company A’ filed a lawsuit at the Seoul Central District Court. The legal complaint claims that the actor and his agency, GOLD MEDALIST, breached their contract, prompting the company to seek 2.8 billion KRW (around $1.95 million) in damages. The agreement in question was related to a modeling endorsement.
This isn’t the first time such a situation has occurred for Soo Hyun. Just a few days earlier, reports revealed that two other firms had sued the actor for similar reasons, collectively demanding approximately 3 billion KRW (about $2.1 million). These companies had also employed the actor for advertising campaigns and alleged that the controversy led to reputational and financial losses.
Following these developments, the advertiser from Company A terminated its contract, stating the fallout from the actor’s personal issues made it untenable to continue the professional relationship. According to their claims, the negative attention directly impacted the company’s branding and image, which they argue justifies the compensation sought.
In another development, a third company—referred to as ‘Company C’—also chose to sever ties with the actor, citing a breach of trust. Legal representative Park Sung Woo, acting for the plaintiffs, commented on the situation, suggesting that more brands might follow suit now that lawsuits are publicly known. He noted that advertisers often hesitate to be the first to sue, but once precedent is set, others are more likely to act.
The controversy centers on allegations that Kim Soo Hyun dated Kim Sae Ron when she was underage and he was significantly older. To address the public outcry, Soo Hyun held a press conference where he admitted to having dated the late actress. However, he clarified that their relationship began after she turned 18 and lasted just a year, contrary to her aunt’s claims of a five- to six-year relationship.
Despite his statement, the damage appears to have been done. Public opinion remains divided, and the actor’s once-sterling reputation has been affected. While some fans have continued to support him, others are calling for accountability, leading to the series of lawsuits and strained business relationships.
Kim Soo Hyun’s legal team is expected to defend him against the mounting claims. In the meantime, the entertainment world watches closely as one of Korea’s most recognized stars navigates an increasingly complex and high-stakes legal and public rel
ations crisis.