The Korean entertainment industry is currently experiencing a wave of backlash that has shaken the status of several previously “untouchable” celebrities. Once seen as icons beyond reproach, figures like Kim Soo-hyun, Baek Jong Won, NewJeans, and Son Heung Min are now facing intense scrutiny and criticism online. Across platforms like Theqoo and Pann, netizens are expressing disillusionment, with many saying the era of blind support for top stars is over.
Kim Soo-hyun, long regarded as the golden boy of Korean dramas, is at the center of controversy that could have massive financial implications. Reports suggest he could face advertising penalties totaling up to ₩54 billion. His highly anticipated ₩60 billion drama project Knock-Off has been suspended, raising concerns about the long-term damage to his career and reputation.
Chef and TV personality Baek Jong Won, known for his wholesome and trustworthy public image, is also under fire following a series of legal issues and growing public distrust. As criticism mounts, Baek has announced a retreat from all broadcast activities. Once adored for his down-to-earth persona, he’s now facing a major shift in public perception, with even loyal viewers questioning his integrity.
NewJeans, one of K-pop’s most popular girl groups, has also come under heavy fire. Despite legal rulings in their favor, the group has faced accusations of promoting nationalistic narratives and giving tone-deaf interviews overseas. Fans are increasingly divided, and skepticism about their management and messaging is growing. Online forums are buzzing with frustration, with some netizens suggesting the group sees itself as above the law.
Meanwhile, global football star Son Heung Min is embroiled in a disturbing blackmail scandal. Allegedly, he paid ₩300 million to suppress a personal matter involving a woman in her 20s and a man in his 40s. The situation has sparked an intense debate about celebrity privacy, manipulation, and moral responsibility. Fans are torn between defending his rights and demanding accountability.
Despite the wave of outrage, not everyone is rushing to condemn these figures. Some users have called for patience and due process, warning against knee-jerk reactions. However, this backlash signals a broader cultural shift—one where fame no longer shields public figures from criticism, and audiences are demanding transparency and accountability from even their biggest idols.