South Korean actor Kim Soo Hyun is facing yet another legal battle tied to his recent scandals, as a third brand has filed a lawsuit against him demanding approximately 2.8 billion KRW (around $2 million USD). The case was brought forward by a retail brand identified only as “D,” which submitted the claim to the Seoul Central District Court on April 25 KST. This lawsuit stems from allegations that the actor breached the terms of his advertisement contract amid ongoing controversies surrounding his personal life.
This marks the third lawsuit Kim Soo Hyun has faced in relation to recent claims about his alleged involvement with late actress Kim Sae Ron. Two other brands previously sued the actor for damages, citing significant business losses triggered by public backlash following the accusations. The repeated legal actions highlight how much the scandal has impacted not just Kim Soo Hyun’s public image but also his commercial value.
At the center of the controversy are allegations that Kim Soo Hyun had a romantic relationship with Kim Sae Ron when she was still a minor. These claims have sparked intense scrutiny online and have fueled a media firestorm. The backlash has prompted several companies to reconsider their partnerships with the star, with some brands pulling advertisements altogether.
Kim Soo Hyun’s representatives have firmly denied the allegations, maintaining that his relationship with Kim Sae Ron began only after she became a legal adult. They argue that the rumors are based on misinformation and are being used to defame the actor unjustly. In a bold move, Kim’s side has launched countersuits against Kim Sae Ron’s family members and the controversial YouTube channel “HOVERLAB,” accusing them of spreading false information, harassment, and defamation.
This tangled legal battle has stirred heated debate in the entertainment world, with some fans defending Kim while others demand accountability. The actor’s legal team continues to insist on his innocence and is reportedly preparing for a protracted fight in court. Meanwhile, the ongoing lawsuits could have significant repercussions on his career, endorsements, and public perception.
As the situation develops, all eyes are on how both the courts and the public respond. With millions of dollars at stake and reputations on the line, this case may set a precedent for how personal scandals affect professional contracts in the Korean entertainment industry.